Surfer

Surfer is an AI visibility and SEO platform for tracking and improving how brands appear in Google and AI search engines such as ChatGPT, Gemini, and Perplexity. It combines content creation and optimization tools with AI search analytics, keyword research, and content auditing to help marketing and SEO teams plan, write, and maintain content that performs in both traditional search and AI answers.

Core capabilities include the Content Editor with live guidelines, AI writing assistance through Surfy, Content Score, AI detection and humanization, plagiarism checking, and one-click content optimization and internal linking. Analytics and research tools cover AI visibility tracking across multiple models, keyword research, Topical Map, SERP Analyzer, Content Audit, cannibalization reporting, and rank drop detection. Integrations include WordPress, Google Docs, Contentful, Zapier, ChatGPT, Jasper, and a Chrome extension (Keyword Surfer), with API access available on higher tiers.

Surfer is built for content creators, SEOs, agencies, and in-house teams. It is packaged as a free-start subscription with several paid editions—Discovery, AI Search Analytics, Standard, Pro, and Peace of Mind—billed yearly, with document, prompt, page, brand workspace, and team seat limits varying by plan. An Enterprise tier offers custom limits, SSO, advisory services, and priority support.