Swell

Swell is a reputation management and feedback platform for multi-location healthcare groups, designed to centralize review generation, rating monitoring, and patient, provider, and employee feedback across locations, brands, and providers. It addresses the operational challenge of tracking and responding to feedback at scale, where manual review of comments and survey responses across many clinics is impractical.

The platform includes Online Reputation Management, Patient Experience Insights, Employee Experience Insights, Healthcare Listings Management, and Ticketing on a single data layer. An AI agent reads reviews and survey responses, drafts HIPAA-compliant responses in brand voice for approval, clusters open-ended comments by location, provider, and theme, detects rating and NPS declines, and routes high-risk mentions such as safety, billing, or HIPAA concerns into assigned tickets. Swell integrates with EHR and PMS systems including Dentrix, Open Dental, Ortho2 Edge, athenahealth, eClinicalWorks, and others, and connects to review sites such as Google, Facebook, and Healthgrades. Features include automated review invites, custom and NPS surveys, anonymous employee surveys, text and email messaging, webchat, and multi-step campaigns and workflows.

Swell is aimed at multi-location healthcare organizations including DSOs, MSOs, and specialty care groups, with region, brand, clinic, and provider hierarchies for reporting. Products can be purchased individually or bundled and are priced per location, with unlimited users included. Enterprise options include API access, an enterprise portal, custom onboarding, custom integrations, and listing management. Discounts are available for multi-location and multi-product arrangements, and additional products can be added later.