Sponsy
Sponsorship management software for publishers.
Sponsy is a sponsorship and ad operations platform for newsletter-first publishers and other media operators. It replaces spreadsheets and scattered tools with a single workspace for ad inventory, booking calendars, sales and CRM, advertiser workflows, and campaign reporting.
Core capabilities include a unified calendar for real-time inventory availability, bulk booking and slot swapping, an advertiser storefront for browsing and ordering placements, and a branded customer portal where sponsors submit creative and review placements. Campaign reports pull metrics automatically from supported email service providers, and integrations cover social channels, ad servers, CRMs, payment processors, Slack notifications, and automation platforms including Zapier and an API. Workflow automations handle asset reminders, status updates, and notifications, while revenue dashboards, pipeline forecasting, and an advertiser CRM provide visibility into bookings and performance. The platform supports newsletters, podcasts, YouTube channels, and social accounts, with automatic campaign metrics currently limited to newsletter integrations.
Sponsy is built for independent newsletter operators, teams coordinating sales and ad operations, and multi-publication media companies. It is packaged in three editions: a Starter plan with no monthly fee that charges per booked slot after an initial allowance, a Pro plan with a flat monthly price based on slot bands, and a Custom plan with contract pricing for larger operations. Optional paid concierge onboarding covers data migration and team training.
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