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Pruuv

Marketing analytics tool for tracking performance across sources.

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Pruuv is a marketing and sales attribution platform that connects CRM data with paid advertising sources to show which channels generate leads and revenue. Users define a funnel of events from lead through deal, connect a CRM by sending JSON events, and link paid sources such as Meta and Google. The platform then matches server-side data to report on channel performance.

Core capabilities include multi-source dashboards, revenue tracking, goal setting by channel or user, fingerprinting-based data matching, and sales team reporting with grouping by team and location. It offers coaching prompts, alerts and automated reports, and mobile access alongside desktop and office screen displays. Integrations cover CRMs via JSON events and paid sources including Meta and Google.

Pruuv is aimed at marketing teams, sales teams, decision makers, and agencies. The pages do not specify a free plan, trial, editions, or pricing model.

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