Peach

Peach is an AI-native platform designed to manage customer interactions on WhatsApp, primarily for inside sales teams. It addresses the challenge of scaling sales and support conversations by automating routine tasks such as answering common questions, qualifying leads, onboarding new customers, and recovering abandoned carts. The platform aims to reduce the need for human involvement in repetitive chats, allowing team members to focus on more complex or high-value interactions.

The platform includes a shared inbox for team collaboration, an agent builder to configure AI workflows with specific goals and rules, and a developer API for integration with existing CRM or support tools. It also offers a co-pilot feature that integrates AI assistants like Claude and ChatGPT directly into the standard WhatsApp Business app. The platform supports voice notes, chat, and media, and provides analytics to identify conversation patterns and customer sentiment.

Peach is intended for sales managers, founders, and direct-to-consumer brands with high volumes of leads but limited team capacity. It is available as a free plan with basic features and pay-as-you-go AI credits, alongside paid monthly subscriptions that include a set number of agent seats and AI credits. The paid plans are tiered by features such as broadcast messages, routing options, and support levels, with enterprise options available for custom requirements.