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Paramount Advertising

Powered by storytelling, accelerated by technology

Visit Paramount Advertising

Paramount Advertising is the advertising business of Paramount, providing brand partners with access to its content across free, pay and premium distribution. It addresses the need to connect campaigns with audiences through storytelling while measuring and improving campaign performance using data and technology.

The offering combines data-driven optimization, advanced targeting, always-on attribution, and creative work and integrations from Paramount Media Labs. Paramount also points to identity assets that link data, inventory and audiences, along with an optimizer tool, and notes opportunities spanning streaming, live sports, news and kids' entertainment across platforms including Paramount+ and CBS.

It is aimed at brand partners and advertisers seeking measurable outcomes from campaigns tied to Paramount's content. The pages do not describe specific editions, seat-based or usage-based packaging, free plans or trials.

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