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Optimove

Branded minigames platform for marketers

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Optimove Minigames is an enterprise gamification platform that lets marketers add interactive, game-like experiences to campaigns without coding, helping to drive loyalty and conversions. It addresses the need to replace static forms with engaging experiences that collect zero-party and first-party data for use in CRM campaigns.

The platform offers 40+ gamified experiences, including trivia, questionnaires, lotteries, raffles, quizzes, surveys, spin-the-wheel, and leaderboards, deployable across web, app, and in-platform touchpoints. It includes a no-code authoring experience, real-time performance analytics, advanced segmentation, automated experimentation, and AI-driven optimization of rewards, timing, and formats. Games can be built through Optimove MCP using AI tools like Claude or ChatGPT, and captured data flows into Optimove's CDP and AI decisioning engine.

Optimove Minigames is available as a standalone solution or connected to Optimove's core capabilities (Orchestrate, Personalize, Engage). Pricing is based on the scope and complexity of the strategy, including active campaigns, user volume, and depth of experiences.

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