Optimizely

Optimizely is a digital experience platform that brings content management, experimentation, personalization, commerce, analytics, and AI agents into one system for marketing and product teams. It is designed to connect data with action across the customer lifecycle, from content creation and testing to real-time personalization and commerce experiences.

The platform includes modules such as the Content Management System, Experimentation, Agent Platform, Content Marketing Platform, Digital Asset Management, Personalization, Analytics, Feature Management, Commerce, and Data Platform. The Data Platform unifies customer data from websites, apps, CRM systems, warehouses, and offline sources into identity-resolved profiles, with predictive AI for propensity, churn risk, and lifetime value. It supports real-time audience activation across Optimizely One and downstream tools, including email, A/B tests, and ad suppression. Integrations include Amazon Web Services S3 for data import and export, along with a broader connector ecosystem. AI features include Agentic CMS, Agentic Experimentation, and a no-code Agent Platform with built-in evals and governance. Security and compliance materials reference GDPR and CCPA consent management, ISO 27001, and SOC 2 certification.

Optimizely is built for marketers, product managers, and data teams working across B2B and B2C environments. Plans are individually packaged based on a team's digital needs, with modules available separately or as part of Optimizely One. The pages do not specify a free plan, trial period, or seat-based versus usage-based pricing model.