MarketHype
Audience development platform for events, venues and destinations
MarketHype is an audience development platform for marketers in the event, venue and hospitality industries. It connects directly to ticketing and booking systems to collect customer, booking and ticket data, then provides tools for analysis, segmentation, campaigns, automations and surveys. The platform is designed to help teams understand their audience and act on that data through targeted communication before, during and after events.
Key capabilities include dashboards for analyzing purchasing behavior and trends, segment building from purchase history, demographics and survey responses, and email and SMS campaigns with Meta ad audience exports. Automations cover welcome flows, win-backs, renewals, cross-sells, birthday messages and pre-event mailings. Surveys can be built and sent, with responses used to refine segments and campaigns. Integrations include ticketing and booking platforms such as Ticketmaster, Eventim, Tixly, Tickster and Citybreak, with continuous data syncing and quality assurance. Customer data is stored in a secure cloud solution and handled in line with GDPR.
MarketHype is intended for event and experience marketers, including organizers, venues, festivals, hotels and destinations. The platform was founded in 2018 in Gothenburg, Sweden. A free demo is available, and onboarding includes a free customer analysis. Pricing information is available on the company's pricing page.
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