Laudable
Finds customer advocates and proof in call recordings using AI, then surfaces relevant win
Laudable is a customer proof platform that connects to call recording tools such as Gong, Chorus, and Clari to identify customer advocates and surface moments suitable for social proof. It also helps teams retrieve relevant customer quotes and references for specific deals, and offers video editing services for branded customer testimonial videos. The company has been acquired by Base.
The Auto Stories module uses AI to generate testimonials, G2 reviews, and case studies from call recordings, delivering a daily drip of customer proof. The Customer Proof Finder is a Slackbot that takes a prospect name or deal description and returns relevant quotes and an on-demand custom case study. Laudable also provides professional editing of customer footage into branded, designed videos. Integration is handled through OAuth or an API key from within the platform.
Laudable is aimed at sellers and marketers who need customer proof for deals, landing pages, ads, and social content. Pricing is annual and varies by call volume for Auto Stories and by team size for the Customer Proof Finder, with an Essentials edition covering social proof and video strategy foundations.
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