iZooto
Audience marketing platform for publishers
iZooto is an audience marketing platform for publishers and newsrooms that helps them reach readers directly through web push and app push notifications, bringing traffic back to their own sites instead of relying on social platforms. It also supports monetization through native web push ads and reader revenue.
Core capabilities include audience segmentation by geography, device, interest, and behavior, with Kepler AI handling automatic segmentation based on reading history and page categories. Playbooks such as Content Recommendation and Recover Abandoned Tab automate engagement, while RSS Automation distributes new articles without manual work. Integrations cover WordPress, Shopify, Google Analytics, and React Native and Flutter SDKs for Android and iOS apps.
iZooto is aimed at editors and audience managers at media and publishing organizations. It offers a two-week free trial with no credit card required, and pricing is available by contacting the sales team.
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