HitKeep
Privacy-first web analytics for traffic and conversions
HitKeep is an open-source web analytics platform covering traffic, conversions, search, and AI-era discovery. It tracks sources, events, goals, funnels, ecommerce, UTM and QR campaigns, and Search Console data in one reporting surface, while also ingesting AI crawler fetches and AI-referred visits to show directional relationships between crawls and outcomes. Tracking is cookieless by default, and data can be exported in open formats for portability.
Core capabilities include scheduled reports, share links, a REST API, signed webhooks, and a read-only MCP route, all sharing one permission model. An optional Ask AI feature answers questions over aggregate, site-scoped analytics while citing the evidence behind each answer. The product runs as managed Cloud with EU or US region selection, or as a self-hosted single binary under the MIT license.
HitKeep is aimed at teams, agencies, and organizations that need control over analytics data location and deployment. Cloud is packaged in Free, Pro, and Business plans billed per team, with limits on sites, members, and history varying by tier; annual billing is available. A free plan with no time limit covers core reporting, while higher tiers add capacity, custom tracking domains, external report recipients, and OIDC SSO. Self-hosting runs the same open-source foundation without plan gates.
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