Plausible
Simple, privacy-friendly Google Analytics alternative
Plausible is an open-source, cookieless web analytics platform hosted in the EU on European-owned infrastructure. It is designed to provide website traffic and conversion insights without collecting personal data or using cookies, persistent identifiers, or cross-site tracking. The service is positioned as a simpler alternative to Google Analytics for site owners who want essential metrics without complex setup or consent requirements.
Key capabilities include automatic scroll depth tracking, AI traffic analytics for tools like ChatChatGPT and Perplexity, Search Console integration for SEO performance, UTM campaign tracking with automatic channel grouping, real-time dashboards, codeless goals, revenue tracking, funnels, user journeys, audience segmentation, and built-in bot filtering. Integrations include Google Search Console, Google Analytics import, Slack, Data Studio, and a Stats API. The platform is available as a hosted service and is open source under AGPLv3.
Plausible is aimed at site owners, marketing teams, and organizations that need straightforward web analytics with a privacy-first approach. It is offered through a 30-day free trial with no credit card required, followed by traffic-based subscription plans: Starter, Growth, Business, and Enterprise. Plans vary by monthly pageview limits, number of sites, team members, data retention periods, and access to features such as the Stats API, SSO, and raw event data exports.
12 alternatives to Plausible
Ranked by how well each tool replaces Plausible: shared features, audience, price and popularity.
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Privacy-first analytics made in the EU
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Free plan65 out of 100 match$9/moEuropean Privacy-First Web Analytics
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Covers 0 of 8 key features and has a free plan.
Free planOpen source63 out of 100 matchFreeUniversal web analytics system
Covers 3 of 8 key features and has a free plan.
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Privacy-first analytics and data activation platform for regulated industries
Covers 3 of 8 key features.
62 out of 100 matchContact salesReal-time website analytics presented as an alternative to Google Analytics, focused on a
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