Fathom Analytics
Privacy-first website analytics without cookies.
Fathom Analytics is a hosted, cookieless website analytics platform designed to provide readable traffic data without collecting personal visitor information or requiring consent banners. It filters non-human traffic and presents pageviews, referrers, campaigns and events in a single dashboard, with EU visitor data processed in the EU.
Core capabilities include event and revenue tracking, UTM campaign attribution, saved views, milestones, date comparisons, scheduled email reports, CSV exports and an analytics API. It integrates with WordPress, Ghost, Webflow, Next.js and Nuxt, and connects to Google Search Console; a GA importer brings historical GA4 data across. Plans are usage-based on monthly pageviews shared across sites, with at least 50 sites included and extra site packs available. There is no free plan, but a 7-day trial is offered, and subscriptions renew automatically unless cancelled.
12 alternatives to Fathom Analytics
Ranked by how well each tool replaces Fathom Analytics: shared features, audience, price and popularity.
Free website and app analytics from Google
Covers 5 of 7 key features and has a free plan.
Free plan77 out of 100 matchFreeSimple, privacy-friendly Google Analytics alternative
Covers 7 of 7 key features, starts cheaper and is open source.
Open source75 out of 100 match$9/moOpen-source analytics with full data ownership
Covers 7 of 7 key features, has a free plan and is open source.
Free planOpen source69 out of 100 match$23/moOpen-source, privacy-focused web analytics
Covers 6 of 7 key features, has a free plan and is open source.
Free planOpen source67 out of 100 match$20/moPrivacy-first analytics made in the EU
Covers 5 of 7 key features and has a free plan.
Free plan67 out of 100 match$15/moWeb analytics focused on real-time visitor tracking and individual visitor journeys
Covers 3 of 7 key features, has a free plan and starts cheaper.
Free plan66 out of 100 match$9/moUniversal web analytics system
Covers 2 of 7 key features and has a free plan.
Free plan65 out of 100 matchContact salesEuropean Privacy-First Web Analytics
Covers 2 of 7 key features, has a free plan, starts cheaper and is open source.
Free planOpen source64 out of 100 match$10.49/mo- 63 out of 100 match—
Bitly: Link management: short URLs, QR Codes, landing pages and click/scan analytics.
Covers 2 of 7 key features, has a free plan and starts cheaper.
Free plan63 out of 100 match$10/moMonitor, analyze, and react to your visitors in real-time.
Covers 0 of 7 key features and has a free plan.
Free plan62 out of 100 matchFreeFree Web Stats & Tools For Your Website or Blog
Covers 1 of 7 key features, has a free plan and starts cheaper.
Free plan61 out of 100 match$5/mo