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Freshpaint

Healthcare marketing platform combining privacy compliance with performance measurement.

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Freshpaint is a privacy-first marketing data platform for healthcare organizations, replacing third-party pixels and trackers with a controlled data layer. It addresses the tension between performance measurement and HIPAA compliance, giving marketers full-funnel attribution and campaign optimization without exposing sensitive patient data to consumer platforms.

The platform includes Audiences, Website Conversion Optimization, Maps, Videos, Insights, Ad Performance, and Data Warehouse connections to Snowflake, BigQuery, and Redshift. Web Tracker Manager and Consent Management handle tracker monitoring and compliance, while Event Tracking captures behavioral data. Freshpaint Video provides self-hosted streaming with drop-in embeds, captions, and engagement tracking; Maps offers a compliant alternative to Google Maps. Integrations cover ad platforms such as Google Ads and Meta.

Freshpaint serves hospitals, payers, urgent care, dental, orthopedics, specialty providers, pharma, and medical device companies. Packaging details are not specified on the available pages.

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