Dor
Retail people counter and foot traffic analytics
Dor is a retail people-counting system that combines a battery-operated thermal sensor with a cloud dashboard. It is designed to replace manual visitor counts and give retailers a consistent view of foot traffic, conversion rates and revenue per store. The sensor installs on indoor doorways without wiring or technicians, and the company was founded in 2015 by former Apple engineers.
The hardware uses thermal sensing and machine-learning algorithms to count people without cameras, and the dashboard provides web and mobile access, hourly updates, store-by-store comparisons, data export and API support. Dor connects to point-of-sale systems through one-click integrations, and its Retail Intelligence layer can combine POS, ERP, staffing, weather, events, e-commerce, reservations, marketing, loyalty and CSV/SFTP or REST API feeds into one view, with AI-generated insight summaries and recommended actions. Role-based access and unlimited user seats are included.
Dor is aimed at retail businesses of varying sizes, from SMB and mid-market to enterprise. It is sold as a single plan with monthly or annual billing, plus a one-time hardware cost; there is no free trial, though a 30-day money-back guarantee applies.
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