Appcues
Appcues describes itself as an AI-powered customer engagement platform that triggers in‑in
Appcues is a customer engagement platform that lets marketing and product teams publish in-app messages, surveys, offers, and multi-step guides to onboard users, drive feature adoption, and gather feedback. It aims to close the gap between shipping a product and getting users to adopt it, using user behavior and business context to trigger targeted experiences in the flow of the product.
The platform includes Workspace, Experiences, Analytics, and Integrations modules. Experiences lets teams build and target content with precise segmentation and dynamic styles; Analytics tracks campaign performance and product metrics like active users and sessions, with plain-language queries; Integrations connects to CRM, analytics, and warehouse tools via native integrations (Salesforce, HubSpot, Intercom, Slack, Mixpanel, Heap), an MCP server for AI tools, webhooks and API, and no-code automation through Zapier and others. Appcues AI analyzes product behavior, answers questions, monitors published experiences, and suggests improvements.
Appcues is built for marketing and product teams. Pricing is based on monthly active users, installations, and published experiences, with three editions: Start (up to 3,000 MAUs), Grow (starting at 3,000 MAUs), and Enterprise (custom MAU volumes). All plans include every feature, experience type, and integration, with implementation services, onboarding support, and a dedicated experience manager. A Spark program is available for teams under 25 people.
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