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ZRU

Payment orchestration platform for online merchants to optimize payment flows and add

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ZRU is a payment infrastructure platform for online merchants that centralizes payment operations and routes transactions across multiple processors. It addresses issues such as lost sales from failed payments, high transaction costs, limited local payment methods, and fraud exposure by letting merchants define fallback rules, prioritize processors by commission, and add market-specific payment methods without code changes.

The platform includes connections to processors and payment methods such as Adyen, Stripe, Braintree, PayPal, Apple Pay, Google Pay, Bizum, Klarna, and cryptocurrency options, alongside checkout customization, payment orchestration with conditional routing rules, real-time analytics for transactions and performance, refunds and reconciliation management, and configurable fraud rules based on BIN, country, or behavior. It also supports 3D Secure authentication and network tokenization.

ZRU is aimed at payment, finance, growth, and engineering teams at online merchants. The pages describe a demo request process but do not specify pricing, plans, or trial details.

12 alternatives to ZRU

Ranked by how well each tool replaces ZRU: shared features, audience, price and popularity.

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    Covers 2 of 15 key features and has a free plan.

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  3. Stripe

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  4. Airwallex

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  5. Hyperswitch

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  6. Ravelin

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  11. Plaid

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  12. Dwolla

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