Virtual Minds
Excellence in Adtech. Made in Europe.
Virtual Minds is a European adtech provider whose modular full stack brings together programmatic advertising tools for publishers, broadcasters, agencies and advertisers. It addresses the need to plan, buy, sell and measure advertising across digital channels and screens, including TV, radio, cinema and digital out-of-home, while supporting both sell-side and buy-side workflows.
The stack includes the Active Agent omnichannel demand-side platform, the Yieldlab supply-side platform, The Adex data management platform, the Adition adserving platform and the Media Manager TV advertising engine. The Adex aggregates, segments and analyzes data from diverse sources; Adition is described as modularly expandable; Media Manager supports combined planning, delivery and measurement of broadcaster video inventories. The company states that its solutions are developed in coordination with customers and that its data center is located in Germany.
Virtual Minds is aimed at agencies, advertisers and publishers seeking programmatic tools for digital and one-to-many media. The pages describe the products as individually tailored and modularly expandable, but do not state pricing, editions, seat-based or usage-based packaging, or a free plan or trial.
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