Virool
A native video advertising platform
Virool is a native video advertising platform for brands and agencies that distributes video content across the open web. It addresses the challenge of reaching specific audiences rather than buying impressions, using a proprietary DMP of 450 million unique profiles for granular targeting. Campaigns can be launched from a free account, with a dashboard providing real-time performance reporting and site-level transparency.
Key capabilities include the outstream InLine native video unit, a Vertical Reveal unit, and eIQ, a feature that reports emotional responses to video content. The platform supports campaign setup and ongoing optimization through its dashboard. It is available to both advertisers and publishers, with separate account types for each; publishers can monetize sites through the InLine Native Unit. A free account can be created to launch a first campaign, and campaigns can be started with a relatively low minimum spend.
12 alternatives to Virool
Ranked by how well each tool replaces Virool: shared features, audience, price and popularity.
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