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Yandex Direct

Yandex Direct technologies will find your customers

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Yandex Direct is an advertising platform for placing search ads, banners, video ads, dynamic ads and retargeting across Yandex search and the Yandex Advertising Network. It is designed to help businesses reach new customers, bring previous buyers back, and build brand awareness, with campaign performance reported through analytics.

The platform includes a Campaign Wizard that suggests creatives, texts and settings from a website link, using smart algorithms to create ads automatically. Specialists can switch to a professional mode with flexible campaign settings. Available ad formats include Search and Yandex Advertising Network ads, banners, video ads, dynamic ads, retargeting and Smart Banners, with targeting options and budget controls. Related offerings cover user acquisition, app monetization, Ad Exchange for DSP and SSP, and mobile analytics.

Yandex Direct is aimed at both people creating ads without prior setup experience and advertising professionals managing campaigns in detail. Support options include a personal manager for guidance on business goals. The pages do not state pricing or plan structure.

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