Upscale AI
AI-driven performance creative for streaming TV.
Upscale AI is an end-to-end AI advertising platform for creating, running, and measuring performance campaigns on Streaming TV, CTV, and other programmatic video channels. It addresses the cost and complexity of producing TV-quality creative at scale, targeting audiences, and proving campaign impact. The platform combines creative generation, media buying, and measurement in a single workflow.
Its capabilities include Composer AI, which ingests brand assets, style, tone, and customer data to generate narratives and select media for TV-ready creatives; a five-step creative generation process covering integration, analysis, generation, composition, and upscaling to 16:9 format; ML-optimized programmatic bidding for outcomes such as visits and purchases; and an Ad Insights platform with attribution, conversion journey mapping, and built-in incrementality testing. It connects to creative asset repositories, marketing systems of record, CRMs, and ad platforms, and uses first-party data for audience targeting.
The platform is aimed at commerce brands running performance advertising on streaming. It is packaged in three plans — Starter, Growth, and Enterprise — each with a daily minimum and a monthly media spend requirement, a set number of AI creatives per month, and included creative costs, media buying, and measurement. Creative downloads are supported on Social and Linear for the lower tiers and on any channel for Enterprise.
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