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Amazon Ads

Full-funnel advertising across streaming, shopping, and other channels for businesses of a

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Amazon Ads is a self-service advertising platform that lets businesses run campaigns across Amazon properties and third-party publishers, including streaming TV, online video, display, audio, and out-of-home formats. It supports full-funnel campaigns that combine search, streaming, video, and display, and uses first-party shopping, streaming, and browsing signals to help advertisers reach audiences across shopping and entertainment journeys.

Key products include Sponsored Products, Sponsored Brands, Brand Stores, Amazon Live, and Amazon DSP, with ad formats spanning video, audio, display, out-of-home, and device ads on Fire TV, Prime Video, Echo Show, and Fire tablet. The advertising console provides reporting by campaign, keyword, and product, and Amazon Ads Academy offers courses and certifications. Amazon Ads is available to registered sellers, vendors, Kindle Direct Publishing authors, app developers, and agencies. Sponsored ads are cost-per-click with advertiser-set budgets; Brand Stores can be created at no cost; audio ads are sold on a cost-per-mille basis; and managed-service campaigns through an account executive typically require a minimum spend.

11 alternatives to Amazon Ads

Ranked by how well each tool replaces Amazon Ads: shared features, audience, price and popularity.

  1. Microsoft Advertising

    Advertising platform covering search, display, video, CTV and shopping campaigns across微软的

    Covers 3 of 15 key features.

    65 out of 100 match—

  2. StackAdapt

    AI advertising platform connecting planning, audiences, creative, channels, and marketing

    Covers 9 of 15 key features.

    63 out of 100 matchUsage-based

  3. Roku Advertising

    All the TV you love, reimagined to do more

    Covers 4 of 15 key features.

    62 out of 100 match—

  4. TikTok for Business

    Advertise on TikTok. Make ads that entertain and campaigns that connect.

    Covers 2 of 15 key features.

    61 out of 100 match—

  5. Google Ads

    Advertising platform for running campaigns on Google Search and YouTube.

    Covers 1 of 15 key features.

    60 out of 100 matchUsage-based

  6. AdRoll

    Multichannel advertising and account-based marketing platform for full-funnel campaigns.

    Covers 0 of 15 key features.

    60 out of 100 matchContact sales

  7. AppLovin

    Advertising solutions built for growth

    Covers 3 of 15 key features.

    60 out of 100 match—

  8. Yandex Direct

    Yandex Direct technologies will find your customers

    Covers 0 of 15 key features.

    60 out of 100 match—

  9. AADS

    Crypto and Bitcoin advertising network for buying targeted traffic and monetizing websites

    Covers 0 of 15 key features.

    Free plan
    60 out of 100 matchContact sales

  10. BuySellAds

    Your brand, in good company

    Covers 0 of 15 key features.

    60 out of 100 match—

  11. Media.net

    Sell-side platform (SSP) for publishers and advertisers

    Covers 3 of 15 key features.

    59 out of 100 match—