Decide

Decide is a performance advertising platform that combines managed media buying with AI-driven optimization. It helps advertisers acquire customers by optimizing campaigns toward business outcomes such as CPL, CPA, or ROAS rather than clicks alone. Campaigns run across a premium direct publisher network, an RTB exchange, and platform partners, with delivery adjusted to client KPIs and traffic quality signals.

The platform offers three main components: a CPM managed model with a fully managed team and a four-phase ramp from learning to scaling; a self-serve unified ad platform in beta with real-time controls, reporting, viewability optimization, and bot detection; and Lander AI, an AI conversion layer that tests headlines, images, and CTAs between ads and an existing funnel. Lander AI can be used standalone with traffic from any source.

Decide is built for brands, agencies, and performance marketers. The managed model is billed on a CPM basis, with Phase 1 test budgets scaled to the client's CPA target. The self-serve platform starts at a $50 minimum and auto-reloads as spend is used. Lander AI is available as a standalone product or alongside managed media.