Yoast SEO
SEO tools and training for websites, with a free WordPress plugin and paid Premium, AI+, e
Yoast SEO is search engine optimization software centered on a WordPress plugin, with a separate Shopify app and online courses through the Yoast SEO Academy. It addresses the technical and on-page work of SEO—sitemaps, schema markup, canonical URLs, and content analysis—so site owners can make pages easier for search engines and AI systems to find and understand without writing code.
The free plugin provides real-time SEO and readability analysis in 25+ languages, automatic XML sitemaps, structured data (including article, FAQ, breadcrumb, and organization schema), FAQ and How-To blocks, breadcrumbs, and duplicate content controls. It integrates with Gutenberg, Classic Editor, Elementor, Semrush, Wincher, Google Site Kit, and offers a REST API for headless WordPress. Paid editions add AI-generated titles and descriptions, internal linking suggestions, redirect automation, WooCommerce-specific product analysis, and brand monitoring across AI assistants such as ChatGPT, Gemini, Perplexity, and Claude.
Yoast SEO targets bloggers, small business owners, in-house marketing teams, agencies, and e-commerce operators. The WordPress plugin has a free plan, with Premium, WooCommerce SEO, and AI+ sold as annual subscriptions; the Shopify app is offered on a 30-day trial basis with an AI+ add-on available.
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