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Superglue

Partner engagement and co-sell orchestration platform for B2B SaaS companies

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Superglue is a partner engagement and co-sell orchestration platform for B2B SaaS companies. It addresses the fragmented partner workflow created when CRM, PRM, account mapping, and messaging tools operate separately, requiring partner managers and sales teams to repeat manual tasks and react to missed opportunities. The platform connects these systems and uses deal and partner data to trigger engagement journeys across onboarding, enablement, nurturing, portal adoption, and co-selling.

Core capabilities include a workflow builder with more than 30 pre-built automation blueprints, real-time recommendations on which partners to engage and when, and one-click actions for suggested activities. It integrates with Salesforce, Slack, Gmail, Outlook, Crossbeam, Reveal, PRMs, Zapier, and ChatGPT, with AI used to draft emails and joint value propositions. Notifications and approvals are delivered through the Slack app Co-Pilot, and workflows can coordinate internal and external stakeholders sequentially or in parallel.

Superglue is built for partner managers, ecosystem teams, and sales teams working with partner programs. It is packaged in three editions: Scale for 3–9 seats, Pro for 10–30 seats, and Enterprise with unlimited seats. Each edition includes unlimited automations, with partner contact limits increasing by tier; Enterprise adds custom integrations, SSO, and a designated customer success manager.

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