Rival Technologies
Conversational, mobile-first research software for insights teams
Rival is a conversational, mobile-first market research platform designed to replace traditional, low-engagement surveys with chat-style interactions. It addresses the problem of declining survey response rates and slow research cycles by meeting consumers on the messaging channels they already use, such as SMS, WhatsApp, and Messenger. The platform aims to capture more authentic, in-the-moment feedback, combining quantitative and qualitative data with unlimited video responses in a single study.
Key capabilities include a conversational survey builder with advanced logic and branching, support for multiple question types, and Rival Discussions for deeper qualitative methods. Its AI tools assist with survey writing, real-time probing for richer responses, thematic analysis, and automated generation of insight summaries and video reels. The platform integrates with other systems via API and Zapier, and offers audience management features, including access to a proprietary, fraud-protected North American panel called Rival Audiences. It is SOC 2 Type II, ISO 27001, and HIPAA/HITECH certified.
The platform is built for enterprise insights teams across industries like consumer goods, retail, technology, and healthcare. It supports various use cases, including insight communities, message testing, and in-home usage tests. Rival is offered as a subscription service, with a demo available to explore the platform; specific pricing, free plans, or trial details are not mentioned on the provided pages.
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