PowerRouter
Simplified pipeline assignments Maximized revenue efficiency Effortlessly create, manage,
PowerRouter is a Salesforce-native lead routing and workflow automation tool that helps revenue teams assign, match, and deduplicate records without writing code. It addresses the problem of leads being misrouted, duplicated, or left unassigned by providing a drag-and-drop visual canvas for building routing workflows across Salesforce objects.
Core capabilities include round-robin, weighted, and load-balanced assignment, SLA-based reassignment, lead-to-account and lead-to-opportunity matching with custom tiebreakers, duplicate detection and merging, and holiday/OOO availability handling. It supports Leads, Contacts, Accounts, Opportunities, Cases, and Person Accounts, with activity logs, capacity and SLA dashboards, real-time alerts, and integrations with Slack, Salesloft, and High Velocity Sales. PowerRouter Actions allow automated steps such as sending emails and creating accounts.
PowerRouter is aimed at sales operations and revenue teams managing lead distribution within Salesforce. It is packaged in three editions—Starter, Growth, and Enterprise—available on monthly or annual per-user billing. Licenses are required only for users on router teams and application admins.
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