Positive User (formerly User.com)
CRM & marketing automation platform combining email, SMS, WhatsApp, live chat and workflow
Positive User is a European marketing automation and customer engagement platform that brings CRM, multichannel messaging, and workflow automation into a single product. It is designed to help teams move from basic newsletters to complex customer journeys, using a unified contact database and real-time data to personalize interactions across channels.
The platform includes email, SMS, WhatsApp, web and mobile push, live chat, mobile wallet, and visual workflow automation. It offers a data platform for unifying customer data, campaign management, analytics, and on-site personalization. An AI assistant named Uma helps build campaigns, automations, and multi-channel workflows. Add-on modules cover customer loyalty, sales, and customer service. Integrations connect with tools such as Integrately, Landingi, Aircall, YouTube, and TikTok Lead Generation.
Positive User is aimed at marketing, sales, and customer service teams across industries including e-commerce, SaaS, education, finance, real estate, healthcare, and travel. The platform is available with a free plan and a trial, with additional modules available as add-ons.
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