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ActiveTrail

Create automated, engaging customer journeys with email marketing.

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ActiveTrail is a multi-channel marketing platform for building automated customer journeys across email, SMS, WhatsApp and mobile push notifications. It combines campaign creation, lead capture and data-driven personalization in one system, with a data model for e-commerce and retail that connects online and offline data sources into a single data lake.

Core capabilities include an email editor, landing page creator, popups and signup forms, online surveys, segmentation, A/B testing, autoresponders, behavioral triggers, cross-channel automation, and real-time reports. Integrations include a REST API with webhooks, Zapier, Salesforce, PayPal, Google Analytics, WordPress and social platforms. The platform is aimed at businesses of varying sizes, including e-commerce and retail operations, and offers a free trial with no contract commitment.

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Ranked by how well each tool replaces ActiveTrail: shared features, audience, price and popularity.

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  2. All-in-one marketing automation and email marketing platform

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  11. Marketing automation platform for online businesses

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  12. Marketing automation software made visual.

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