Porchlight
Advanced analytics for your business.
Porchlight is an analytics tool for home services businesses that connects to a Google LSA account, imports a small set of CRM data via CSV, and answers a few questions about the business to produce pre-built dashboards. Setup involves linking a Google account, uploading three CRM fields, and answering five questions about the business.
The product includes dashboards for cost per lead tracking, customer retention analysis, business profitability, call performance, conversion optimization, and lead generation insights. It tracks phone call answer rates by time of day, day of the week, and time of year, along with conversion rates by hour and day. Financial modules cover fixed costs, break-even revenue, and average profit per employee hour. Staffing recommendations are generated from the company's own data, and performance heatmaps break down call activity by time and day.
Porchlight is offered free of charge.
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