Poplar
Best-in-class, performance-driven direct mail.
Poplar is a web platform for creating, sending, and tracking direct mail campaigns programmatically. It addresses the traditionally slow, manual process of direct mail by connecting it to digital marketing workflows, supporting prospecting, retargeting, and retention use cases across the customer journey.
The platform offers integrations with marketing platforms such as Shopify, Klaviyo, Salesforce, Iterable, Mailchimp, and Zapier, along with an Address Validation API and a mailing API for custom triggers. Users can upload recipient lists via CSV, build audiences in-platform, and access data services including email-to-address append and lookalike modeling. Campaigns support postcards, letters, bifolds, and trifolds, with real-time attribution reporting and delivery tracking. Poplar is a product of Share Local Media.
Poplar is aimed at brands running direct mail alongside digital marketing. It is packaged in Free, Lite, Pro, and Enterprise tiers, with monthly or annual billing options; the Free tier has no annual contract, while paid tiers include features such as dedicated account management, site visitor retargeting, and custom data sourcing. Per-piece rates vary by format and tier, and data services are priced per match or address.
12 alternatives to Poplar
Ranked by how well each tool replaces Poplar: shared features, audience, price and popularity.
Direct mail marketing for Shopify & ecommerce
Covers 6 of 15 key features and starts cheaper.
Free plan67 out of 100 match$99/moRevenue automation for relationship-driven growth
Covers 8 of 15 key features and starts cheaper.
63 out of 100 match$99.99/moCustomer engagement platform covering push, email, in-app, SMS and messenger channels
Covers 4 of 15 key features.
Free plan62 out of 100 matchUsage-basedViral waitlist and referral marketing software.
Covers 5 of 15 key features and starts cheaper.
61 out of 100 match$39/mo- 61 out of 100 matchContact sales
Automated personalized direct mail postcards and letters for marketers.
Covers 5 of 15 key features.
Free plan61 out of 100 matchContact salesRetail marketing platform combining shopper, behavior, and product data
Covers 7 of 15 key features.
61 out of 100 match—All-in-one customer engagement platform for personalized messaging and automated campaigns
Covers 7 of 15 key features and starts cheaper.
60 out of 100 match$85/moAI personalization platform for customer engagement across email, SMS, web, and ads.
Covers 7 of 15 key features.
60 out of 100 matchContact sales- 60 out of 100 match—
- 60 out of 100 match$249/mo