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ZAP~POST

Automated personalized direct mail postcards and letters for marketers.

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ZAP~POST is a SaaS platform for sending personalised direct mail postcards and letters triggered by real-time events and actions. It handles design, printing, address validation, data cleansing, postage and returns management as part of its pricing, removing the need for separate quotes or briefs.

Campaigns can be personalised per recipient and set up without code, with bespoke templates, dynamic QR codes, dynamic images, A/B testing, unique tracking and print-on-demand. Integrations connect to marketing automation, CDP, ecommerce and analytics platforms including Klaviyo, HubSpot, Bloomreach, Braze, Shopify, Dotdigital, Ometria, Zapier and Insider, with API access, webhooks and logs available on higher tiers. Proofing supports shareable links for stakeholder review.

ZAP~POST is aimed at marketing teams running event-driven and lifecycle campaigns. Packaging includes a commitment-free trial, Pay As You Go, monthly and annual plans across Basic, Standard, Pro and Premium editions, with send limits, campaign counts and integration allowances varying by tier, plus an Enterprise plan for larger organisations. Pricing is usage-based per mail piece, with higher volumes attracting lower rates.

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