PIMMS
Marketing tracking and attribution tool that tracks links, leads and revenue from first to
PIMMS is a marketing tracking and attribution platform that creates branded short links and QR codes, captures leads from forms and calendar bookings with their source attached, and attributes revenue from payments to the campaigns and creatives that drove it. It solves the problem of knowing which channels, posts, and emails actually produce conversions rather than just clicks.
Core features include Smart Links with deep links that bypass in-app browsers, dynamic QR codes, geo and device targeting, A/B testing, UTM templates and conventions, server-side tracking, and multi-touch attribution. It offers AI lead scoring and customer journey insights, plus native integrations with Stripe, Shopify, Cal.com, Calendly, Brevo, Tally, Webflow, Zapier, WordPress, and others, along with a REST API, TypeScript SDK, and webhooks.
PIMMS is aimed at solo founders, freelancers, growth marketers, and agency teams. It is packaged with a free plan (no credit card required) and paid tiers—Tiny, Solo, Pro, and Business—offered on a monthly subscription basis, with lifetime options available on the lower tiers and yearly billing on the higher ones. Plans vary by link volume, tracked events, custom domains, team seats, and data retention.
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