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OpenX

Intelligent supply-side platform

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OpenX is a supply-side platform (SSP) for programmatic advertising, operating a real-time bidding exchange that connects publishers with demand. It addresses the need for quality inventory, privacy-forward targeting, and infrastructure that supports direct publisher partnerships and transparent supply paths.

Its product suite includes OpenXSelect for curation, supply-side targeting, and deal creation; OpenXBuild, a software suite with modular APIs powered by its identity graph; OpenXControl, a yield and monetization platform for publishers; and OpenXExchange, a real-time marketplace for automated ad buying. The platform supports AI-driven quality filtering, identity graph capabilities, and formats including native, digital out-of-home, and connected TV. It is cloud-native and built for interoperability.

OpenX is designed for publishers, advertisers, and adtech partners building programmatic advertising solutions. The pages do not specify pricing, plans, or packaging details.

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