Broadsign

Broadsign is an end-to-end platform for out-of-home (OOH) media owners and buyers, covering planning, management, transaction and delivery of OOH advertising, including programmatic digital out-of-home (DOOH) buying and selling. It connects agencies and brands creating targeted pDOOH campaigns with media owners selling inventory and managing OOH networks across formats such as billboards, transit, airports, malls, grocery and urban panels.

The platform includes content and network management (digital media management, automated campaign scheduling, network and player management, proof-of-play reporting, API access, live screen management, remote screenshot capture and player monitoring), campaign planning with real-time inventory availability and proposal management, guaranteed campaigns controlled by frequency, impressions, share-of-voice, takeovers and budget, audience campaigns with contextual targeting and moment-based triggers such as weather and financial data, optimization features including campaign reallocation and dynamic screen selection, static campaign asset and campaign management, and an operations module with an SSP supporting open exchange and private marketplace programmatic transactions alongside local signage messaging and branded templates. Broadsign Reach serves as its programmatic SSP, and the company has acquired Ayuda Media Systems, Campsite, OutMoove and Place Exchange.

It is aimed at media owners and at agencies and brands, with plans offered in Standard, Professional and Enterprise editions for each audience; pricing is available by quote.