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Motives

The AI Qualitative Researcher

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Motives is an AI-powered qualitative research platform that helps brands answer consumer questions through video interviews. Users describe a question, and an AI assistant builds a research plan for approval. An AI interviewer then conducts in-depth video conversations with relevant consumers, with insights delivered in 48 hours.

The platform supports concept testing, creative and message testing, packaging evaluation, consumer journey mapping, segmentation, and brand health monitoring. It includes an AI researcher for asking follow-up questions against interview material, plus exportable video clips and PowerPoint presentations. Motives is designed for insights and marketing teams, and is available through a demo-based sales process.

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