Market Leader
Generate Leads. Cultivate Relationships.
Market Leader is a real estate lead generation and engagement platform that combines exclusive buyer and seller leads with tools for managing and nurturing contacts. It addresses the need for a steady flow of new leads while helping agents convert those relationships into clients through a CRM, marketing automation, and a customizable agent website.
The platform offers three lead generation products: Leads Direct, which targets consumers searching for listings on search engines; HouseValues, which provides seller leads with monthly equity reports and homeowner intent signals; and Network Boost, which captures leads through Facebook and Instagram ads with automated follow-up. Market Leader Professional includes a real estate CRM with lead nurturing automation, daily prioritized to-dos, marketing campaign automation, a customizable agent website with MLS listings, and a library of marketing materials. Lead intel tracks behaviors such as viewed properties and saved searches.
Market Leader is designed for real estate agents, teams, and brokers regardless of experience level or business size. Pricing varies based on whether customers choose lead generation, the software system, or a bundled package. Lead generation options include a quantity commitment for a specified number of exclusive leads per month, with availability varying by target market.
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