Lucky Cart

Lucky Cart is a French MarTech company that combines transactional data, e-retail media and trade marketing to help consumer brands and grocery retailers run shopper campaigns. Its platform uses first-party data, including purchase receipts, to understand individual buying behaviour, personalise offers and measure incremental sales impact.

The platform supports shopper engagement through personalised 1-to-1 offers, gamification mechanics and dynamic content adaptation across the purchase journey. It can activate product barcodes and placements across multiple retailers, from local stores to national chains, and includes measurement of incrementality and activated shopper segments. The company also offers personalised recommendations to address business challenges such as conversion, loyalty and portfolio management, with activation across desktop and mobile channels. Its data science team has developed machine learning algorithms adapted to grocery retail rules, enabling real-time processing of transactional data to profile shoppers and anticipate future behaviour.

Lucky Cart is aimed at brands, agencies and grocery retailers seeking to improve shopper engagement, conversion and retail media performance. The company describes its offering as a turnkey solution with tailored support, combining retail experience and data science expertise.