LeadMetrics
Ad- and lead-tracking software for B2C and B2B performance marketers
LeadMetrics is an ad and lead tracking platform for B2C and B2B performance marketers that connects advertising spend to leads, deals, and revenue. A single tracking code captures website visits and traffic sources, then automatically attributes each lead to the originating ad, campaign, and channel, including leads arriving through forms, iframes, and funnel tools. Multi-touch attribution and CRM signals show which touchpoints drive conversions, so budget can be directed toward campaigns that produce purchase-ready leads rather than just clicks.
Core capabilities include the LeadMetrics Conversion API for server-side event delivery to Meta, Google Ads, TikTok, and LinkedIn; CRM AdSync for real-time deal and revenue updates with automatic ROAS calculation; Funnel Insights & Touchpoints for full customer journey analysis; custom dashboards with templates and widgets; marketing reporting; and an AI Marketing Copilot that surfaces patterns and optimization suggestions. Integrations cover ad platforms, CRMs such as HubSpot, Close, Salesforce, and Pipedrive, payment providers, funnel builders, forms, and automation tools via Zapier, Make, and custom webhooks. Setup can be handled by the vendor's team, with direct expert support.
LeadMetrics is aimed at agencies, performance marketers, and in-house marketing teams. Plans are offered in Essential, Plus, Scale, and Enterprise editions, with monthly and annual billing, limits on ad spend, tracked sessions, and included projects, plus additional projects at extra cost. A 10-day free trial is available, and a Switch & Scale service supports migration from existing tracking software.
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