goTom
CRM & Order Management Software for Ad Sales
goTom is an ad sales management platform designed to unify the fragmented workflows of digital media teams. It solves the problem of scattered data and tools across CRM, finance, reporting, insertion orders, and programmatic campaigns, which often leads to errors and inefficiency. The platform centralizes these processes into a single system, reducing manual work and enabling teams to focus on driving results.
The platform offers a specialized CRM for media sales, an Order Management module that handles the booking lifecycle and connects to ad servers and SSPs, and an AI Sales Agent that transforms briefings into proposals. It integrates with major ad servers, ERP systems like SAP and Microsoft Dynamics, and CRMs such as Salesforce and HubSpot, using an open API for custom connections. The platform is API-first and supports large-scale data processing.
goTom is built for digital media teams, including publishers and ad networks. It is offered in different editions tailored to specific needs, such as a Publisher edition for those selling their own inventory and a Marketer edition for organizations bundling inventory as an ad network. The company provides demos and support for implementation, but specific pricing details are not listed on the provided pages.
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