GazeHawk
See where visitors look on webpages, ads, and images with webcam eye tracking.
GazeHawk is a webcam-based eye tracking service that shows where people look on a webpage, advertisement, or image. Users submit a URL or image, and testers—either supplied by GazeHawk or provided by the customer—participate from home using a webcam. Results are delivered through a dashboard, typically within five days.
The service supports testing of landing pages, registration and checkout flows, homepages, and other web pages, as well as web ads, print ads, and other advertising formats. It can be used to evaluate usability, ad placement, and brand recognition. GazeHawk's eye tracking technology runs on ordinary webcams rather than dedicated hardware.
GazeHawk is aimed at businesses seeking usability and advertising insights without specialized equipment. Users can sign up directly or request a quote for a custom solution. The company was founded in December 2009 by Brian Krausz and Joe Gershen.
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