Finteza

Finteza is a web analytics and online advertising service from MetaQuotes Ltd that helps site owners evaluate traffic quality, detect bots and low-quality sources, and understand how visitors move through conversion funnels. It combines measurement of pages, events, and traffic sources with tools for selling advertising space, addressing the need to assess both audience behavior and advertising spend efficiency.

Core capabilities include multi-step traffic quality measurement, bot detection, automated sales funnels by pages, sources, UTM tags, keywords, and banners, audience analysis by device, provider, IP, browser, geography, and language, page-level analytics with conversion rates, and real-time source conversion tracking. A built-in advertising engine handles ad zone sales, payments, banner rotation, landing pages, native adverts, and advertiser access to zone statistics. Integration is available through CMS plugins (WordPress, Drupal, Joomla and others), a JavaScript Client, web SDKs for PHP, Node.js, ASP.NET and ASP.NET Core, and mobile SDKs for Android and iOS, with an HTTP Report API in development. Data is processed across a distributed server network.

Finteza is aimed at marketers, analysts, webmasters, digital publications, and ecommerce businesses seeking conversion optimization and advertising performance monitoring. The pages do not specify a free plan, trial, or edition structure.