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Feefo

Verified customer reviews and feedback platform.

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Feefo is a verified review and customer feedback platform that collects product and service reviews through email, SMS and WhatsApp requests, then displays them on-site and turns the feedback into analytics and AI-generated insights. Reevoo is now part of Feefo.

Features are grouped into Collect, Manage, Display and Analyse categories, covering tools such as Campaign Manager, Custom Questions, Surveys, NPS, Moderation, Review Response, Widgets, Feefo Analytics, Tag Analytics, Product Sentiment, AI Summary, AI Replies and AI Moderation. The Integration Hub connects Feefo to over 600 platforms, with pre-built integrations for Shopify, WooCommerce, Magento, BigCommerce, HubSpot, Klaviyo and Salesforce. Security includes ISO 27001 certification, SSO with multi-factor authentication, encryption in transit and at rest, and GDPR compliance.

Feefo is aimed at businesses seeking verified reviews and customer insight across online and offline touchpoints. It is packaged in three plans: Essentials, Enhanced and a custom Plus edition for enterprise needs. Essentials and Enhanced are billed monthly and include set allowances of email, WhatsApp and SMS requests, with higher allowances and additional features such as NPS, surveys, A/B email testing and a customer success manager in Enhanced. Plus is custom-quoted and adds bespoke collection methods, branded widgets, multi-domain management, SSO and enterprise integrations.

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Ranked by how well each tool replaces Feefo: shared features, audience, price and popularity.

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