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Bazaarvoice

The UGC platform for authentic shopper experiences.

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Bazaarvoice is a user-generated content platform that helps ecommerce brands and retailers collect, moderate, display, and distribute ratings, reviews, photos, videos, and Q&A across brand websites and a retail network. It also includes Contextual Commerce, an AI-driven decision engine that analyzes real-time shopper behavior to deliver timed messages such as social proof, urgency cues, and targeted promotions.

Key capabilities include Ratings & Reviews with Review Highlights, dynamic filters, and search; Questions & Answers with brand responses; Syndication to distribute content across retail partners; Sampling and ReviewSource for generating content; Connections for consumer engagement; the Trust Mark for authenticity verification; Bazaarvoice Vibe for creator content sourcing; and Contextual Commerce for behavioral insights and campaign delivery. The platform operates as a managed service with strategy, execution, data science, and reporting support.

Bazaarvoice is aimed at enterprise brands and retailers managing omnichannel UGC programs. Packaging details such as free plans, trials, or seat-based and usage-based editions are not specified on these pages.

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