Baidu Marketing
Marketing platform connecting businesses with Baidu search, feed and brand advertising
Baidu Marketing is Baidu's advertising platform for Chinese businesses, connecting companies with users across Baidu's search, feed, map, cloud storage, community and e-commerce properties. It supports goals including lead generation, website traffic, local store promotion, app acquisition, brand exposure and e-commerce sales, with targeting by industry, region and keyword intent.
The platform offers search ads, feed ads, brand and splash-screen ads, local store membership promotion, B2B marketplace promotion through AicaiGou, e-commerce store promotion, and AI digital human video services via Baidu Yijing. Marketing Science (AIA) provides a knowledge and practice framework for growth. The ad backend displays impressions, clicks, consultations and lead sources in real time, and can connect to business systems for order tracking. Dedicated operations consultants assist with account setup, keyword optimization and performance review.
Baidu Marketing is aimed at Chinese businesses of varying sizes, from small companies with limited budgets to larger enterprises across industries including manufacturing, real estate, automotive, education and professional services. Search promotion has a stated minimum daily budget, with flexible account top-ups and daily spending caps; unused account balance can be refunded after compliance verification. The platform offers dedicated consultants, industry-specific website templates, map listing services and lead generation support.
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