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TikTok for Business

Advertise on TikTok. Make ads that entertain and campaigns that connect.

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TikTok for Business is an advertising platform for creating, managing and optimizing campaigns on TikTok. It supports branding, creative production, commerce, performance and measurement, with Ads Manager as the end-to-end tool for building campaigns, selecting objectives, targeting audiences, setting bids and budgets, and choosing video creative.

The platform includes Business Center for planning, managing and analyzing marketing activities, TikTok Shop for in-app and offline commerce, and creative tools such as TikTok One, Symphony, Creative Studio, Creative Exchange and Creative Center. Performance solutions include AI-powered automation, while measurement tools support optimization across the funnel. Ads can be delivered across TikTok's family of apps, with daily or lifetime budgets and bidding strategies including Lowest Cost and Cost Cap.

It is aimed at businesses and agencies seeking to reach audiences, drive engagement, generate leads, promote apps and increase sales. TikTok Academy offers e-learning courses, videos and webinars, and Marketing Partners provide additional support. The pages do not state a free plan, trial or specific editions.

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