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Wealthfront

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Wealthfront is an automated investing and cash management platform that combines expert-built portfolios of stocks, bonds and ETFs with a high-yield cash account and a self-directed stock investing account. It addresses the need to grow savings and build long-term wealth while handling trading, rebalancing and tax considerations through software, alongside everyday spending and saving needs.

The Automated Investing Account offers automatic trades, expert-built portfolios personalized to a risk profile, customization across hundreds of funds, Tax-Loss Harvesting, automatic rebalancing, and net worth tracking with linked accounts. Supported account types include taxable, retirement and 529 education savings accounts. The Stock Investing Account supports fractional shares with no commissions, alongside pre-built collections, S&P 500 Direct, Nasdaq-100 Direct and an Automated Bond Ladder. The cash account provides interest with instant withdrawals and FDIC insurance eligibility through program banks.

The platform serves both investors who delegate portfolio selection and management and self-directed investors who choose their own investments. Automated Investing carries an annual advisory fee based on a percentage of assets; the Stock Investing Account has no advisory or management fees and requires a small minimum to start.

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