THEO
A positioning intelligence platform for brand strategists.
THEO is a positioning intelligence platform for brand strategists that maps a category landscape from your brand's perspective. It addresses the manual research involved in competitor discovery, messaging analysis, and framework work by producing a structured, sourced positioning brief in hours rather than weeks. The analysis covers positioning territories, clusters, visual identity, category frames, buyer segments, and strategic actions.
Reports are built using the CLEAR™ methodology across 15 sections, including Positioning Territories, Credibility Archetypes, Messaging Convergence, Buyer Demand Signals, and Positioning North Star. An MCP connection allows reports to be pulled into ChatGPT or Claude for follow-up questions and reshaping. Use cases include category discovery, competitor deep-dives, market entry analysis, pitch preparation, rebranding, and product launches.
THEO is aimed at consultants, agencies, and brand teams. Reports are priced per report, with options to provide competitor URLs or have THEO discover the full landscape. Custom research engagements and enterprise programs are available for multi-brand or multi-market needs, and an MCP add-on provides chat access to research on a monthly basis.
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