Swayable

Swayable is a cloud-based causal AI platform for campaigns that runs randomized controlled trials with real human respondents to measure how content and messaging affect consumer opinion, brand lift, and purchase intent. It addresses the need for evidence-based creative decisions, replacing assumptions with experimental results that show what drives favorability, consideration, and intent.

The platform includes Creative Testing, Brand Tracking, Research Surveys, and Workflow Integration modules. It supports concept, tagline, video, image, and campaign comparison testing, with custom metrics, segments, emotional response analysis, and qualitative feedback. Results are delivered in 24 hours, with AI-generated presentations and executive-ready outputs. The platform is available as a cloud service and integrates with enterprise workflows.

Swayable is built for brands, agencies, foundations, and political campaigns. It is packaged in three editions: Basic, Pro, and Enterprise. Basic covers core testing with 24-hour results, custom metrics and segments, quantitative results, qualitative responses, and expert setup. Pro adds a subscription plan with additional custom metrics, emotional response analysis, and discount pricing. Enterprise adds dedicated data science support, bespoke analytics setup, custom benchmarks, and full customization.